Differences Between Gross and Net Profit (and Why Neither Matter Unless You Get Paid!)
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Wondering if you’re doing everything you can to boost revenue and cut costs? Or if your business is actually more profitable this year than it was last?
The best way to answer these questions is with a thorough assessment of profitability.
That’s where gross and net profit calculations come in. These are two of the most important metrics for measuring your capacity to generate earnings relative to costs and expenses.
Let’s take a look at the differences between gross and net profit, and what they can reveal about the financial health of your business.
Gross profit: a general overview of profitability
You can calculate your company’s gross profit by subtracting the cost of the goods or services you sell from your total revenue, over a specific period of time. The equation looks like this:
Sales – cost of goods sold = gross profit
When determining the cost of goods sold (otherwise known as COGS), businesses take into account all of the processes involved in their production and delivery to customers, including:
- raw materials
- manufacturing
- packaging
- shipping and fuel.
- knowing how much you can safely pay yourself each month, or divide among your business partners;
- applying for a business loan, where net profit is an important part of the lender’s free cash flow analysis
- measuring performance against the industry benchmark and your main competitors.
- require payment up front, and only offer 30 day terms to clients who have proven their trustworthiness
- track invoices weekly, contact clients immediately after the payment deadline has been missed, and work together to set a new deadline
- suggest an installment program for clients who are encountering financial difficulties.


As we can see, this is a well-run business, achieving sound margins and a healthy profit.
Next, we began adjusting the numbers to take into account the ‘Illawarra factor’. First, we reduced labour by 15% then we reduced rent. We could have reduced rent by anything up to 50% but we took a conservative estimate for the comparison and reduced rent by 30%.
To be completely fair we then looked at additional expenses that may increase due to this particular business being based in the Illawarra and not in Western Sydney. We raised Freight by 40%, Motor Vehicle Expenses by 50% and Travel costs by 100%. The latter assumed that the personnel within the business would have to travel to further to service a comparative market size. That said, this business has less than 10% of it’s market in Sydney and is servicing customers all over the country so maybe we were getting a little paranoid.
As can be seen by the revised Profit & Loss Statement below, the result is VERY different.
In summary, the Gross Profit margin increases by 4%, the Net Profit Margin increases by 5%, and the tangible Net Profit increases from $778K to $1,147K (47%)!
Now let’s be realistic, this Sydney Manufacturer probably can’t and won’t relocate to Wollongong any time soon. However, I would like to challenge every business owner in the Illawarra, are you capitalising on this opportunity?
The advantages don’t stop with the profit margins.

