“We’re always welcome to call them – there’s never any hesitation to help”.
The Challenge Out With the Old
Michael Gillies had watched his industrial chemist father Graham begin their industrial flooring business with little more than his knowledge and drive. Polyurethane floors for the food industry evolved into a specialist design, construction and engineering consultancy for food and beverage facilities.
But Michael was unsatisfied with the performance of old company accountants who focused on reporting the past – with no drive, and no strategic value-add. He needed a forward-facing firm with fresh practice and advisory ideas – who respected his family’s expertise.
The Opportunities All the Right Questions
Michael was impressed when Quantum offered a no-call limit engagement – and then got stuck into the numbers. Quantum worked collaboratively with Michael and his team, getting real-time reporting set up, then blending accounting and advisory to go beyond financial metrics and dig into lead numbers.
When Quantum suggested a monthly lead value target of $1M, up from $200k or $300k, Michael and his team were surprised but impressed. Working closely with the Allied Finshes team to understand the business, Quantum had put their finger on the key number that could unlock business growth.
The Outcome Three Times the Charm
Before too long the Allied Finishes team had dialled up their lead volume to the target of $1M pcm – and sure enough, sales volume followed. But the 300% increase in revenue didn’t blow profitability, which was carefully maintained with strategic and dispassionate decision-making aided by Quantum.
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